Contractor, Freelancer or Consultant?
What is the difference between an independent contractor, freelancer, and consultant? For the most part, I think these terms are interchangeable when describing someone who works for themselves. They can be hired for their expertise. But each industry is different,...
How does the Connext Program work?
“Joining Connext's mentorship program is one of the best post-grad decisions I made, especially being a new grad confused about navigating the real world.” I received this quote from a mentee I worked with. And wow, it made my day! Our mentor program is unique...
How does Connext find its consultants?
Someone just asked me, “How does Connext find its consultants?” The answer is we don’t “find” them. We don’t scrape people off the internet. Over 23 years, we’ve worked with hundreds of marketing and comms professionals who refer their best friends to us. In many...
Virtual #networking 🤝
We all have a little more time on our hands so why not build relationships now? Here's my 3-step formula for #virtualnetworking: 1️⃣ Find and connect with pros on LinkedIn. If you have mutual connections, ask one of them for an intro. If you don’t know them and have...
Give and you shall receive
You know them. The people who never give. They only take. They're those people you haven't connected with in years. They suddenly pop up and beg for referrals, advice, a job for their kid, or just want to "pick your brain." Gimme, gimme, gimme. Never offering anything...
Help! I’m drowning!
What do you do when you need a marketing, communications, or PR contractor? Do you reach out to your HR department? Do you ask your friends for a referral and hope that person is available? How do you even know if they’re good? For 23 years, we’ve been serving...
Don’t be afraid to ask!
Last year, a consultant came to me and asked for help with his LinkedIn profile. He wasn’t getting traction or finding fulfilling roles. It was frustrating. So we worked together to beef up his profile and let his passion shine through. Here’s what I sent him: Warm,...
The Power of Mentoring
When my son Jared was a high school sophomore he wanted to run track but had no idea which event might be best for him. For Coach Joe, it was never an issue. Jared would run varsity hurdles. “Is he that good?” I asked. “He will be,” said Joe. The man should know. He’s...
Who is Connext?
For the past 23 years, our team has carefully built a consultant network of expert marketing superheroes with a range of industry experience. You may call them contractors, consultants, or freelancers. We call them Connexters. We manage the best in our business:...
How to Re-energize a “Seasoned” Career
Some senior professionals say people don't want to hire them because of their age. Yes, ageism is a real thing. It’s not legal and not cool. But let’s focus on what we can control. Getting work in the tech marketing and communications industry is easier if you bring...
